Recruiters who use social media for hiring usually spend fewer resources to hire new candidates, and they fill their position faster compared to recruiters who focus on other channels.įor example, compared to job boards, advertising on social media can be much cheaper. Targeting people with specific knowledge, skills, experiences, and seniority levels enables recruiters to eliminate irrelevant applications and get better-quality applicants. Paid social media job ads also enable recruiters to target very specific audiences and hire people who fit their organizational culture. According to research, 59% of recruiters rated candidates sourced through social media as “highest quality.” Hire high-quality candidatesīecause of the ability to reach both passive and active job candidates, social media is also one of the best sources of the highest-quality job candidates. Social media is the best way to do so! According to research, 80% of employers say social recruiting helps them find passive candidates. These people don’t go to job boards and they don’t visit companies’ career sites to find job openings.īecause there are many more passive than active job seekers, employers need to find ways to reach both groups. Passive job seekers are people who are not actively looking for opportunities but would consider a better offer. So let’s take a look into some of the main benefits of social recruiting. This is because social media hiring enables recruiters and other talent acquisition professionals to better target their audience and reach more people. For some employers, social media channels are the main source of new job candidates and high-quality job applicants. If you’ve ever wondered how to find new employees, leveraging social media in recruitment has many benefits. Why Should Every Company Use Social Media for Recruitment □ Watch our on-demand webinar: The Future of Talent Acquisitio n. Organizations with well-structured social recruitment strategies are more likely to reach passive job seekers, better showcase their company culture, save money on job advertising, better target candidate personas, and get more referrals.
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